Chattahoochee River Whitewater News Article

Brothers Who Grew Up on the Lake Now Help Boaters Get Home Safely

BoatUS News
Posted: 7/14/2023

BoatUS News

EMERSON, GA – Caleb Wilson and his younger brother, Luke, grew up living half a mile from Lake Allatoona, near Victoria Landing. They spent their childhood fishing on their family’s boat and playing with neighborhood friends on the shoreline. After they left home and graduated college, they both spent a couple years working in finance and researching business operations. They’ve now found their way back to the water, however – this time applying their local knowledge as owners of the 24/7 on-water boat towing service TowBoatUS Lake Allatoona. Caleb’s wife, Madison, who grew up boating with family on Lake Allatoona as well, is joining the team. All together, they have quickly become a small, family-run business with big plans to grow.

Both brothers oversee on-water operations while Madison handles most off-water tasks. All three are under 30 years old, and Caleb and Madison have recently become parents, with a 7-month-old at home. “When we were growing up,” says Luke, “Being entrepreneurial together one day was always something we joked about. This opportunity opened up, and the three of us are all excited to be back outdoors and on the water! We are excited to give back to something so integral to our childhood and to all the people who love this lake the way we do.”

The company’s dispatcher and all of the previous captains remain with the business along with a few new faces. TowBoatUS Lake Allatoona is part of a nationwide network of more than 300 TowBoatUS ports with more than 600 towboats that respond to over 90,000 requests for on-water assistance each year. On-water towing, ungrounding, battery jumps and fuel drop-off services are offered.

Much like an auto club for recreational boat owners, Boat Owners Association of The United States (BoatUS) offers annual on-water Unlimited Towing Memberships for freshwater boaters and anglers for just $99 per year. Included are more than 25 BoatUS benefits including discounts at local fuel docks and transient slips at marinas. Also offered with membership is a subscription to BoatUS Magazine, free DSC-VHF radio registration and more.

The company homeports its two red response vessels at Allatoona Landing and Little River marinas, to ensure full coverage of the lake. Separate from BoatUS on-water towing, the company offers boat salvage, environmental remediation and dive services.

The fastest way to request assistance from TowBoatUS Lake Allatoona is to download the free BoatUS App, which connects boaters to the closest local towing captain. Additionally, the company can be reached locally at 770-881-1123, or by phoning the BoatUS toll-free 24/7 Dispatch Center at 800-391-4869.

For more go to or call 800-888-4869.


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